Advantage+ Shopping (ASC)

Meta's automated ecommerce campaign that combines cold and warm audiences in a single AI-managed ad set.

Advantage+ Shopping Campaigns (ASC) is Meta's automated ecommerce campaign format, launched in 2022 and now the retail default. It combines prospecting and retargeting in a single ad set and lets the algorithm choose who sees the ad.

Works best with a product catalog uploaded, Conversions API active and at least 10 creatives loaded across hook variants. Not a fit for accounts with fewer than 50 conversions per week because there isn't enough signal.

Start free