Conversions API (CAPI)

Meta's server-side API to send conversion events the browser pixel can miss due to blockers or iOS 14.5+.

The Conversions API (CAPI) is Meta's server-to-server channel. It replaces or complements the pixel by sending conversion events directly from your server or CRM, avoiding losses from blockers, Safari ITP and iOS 14.5+ policies.

For offline-closed leads (phone sales, completed demos), CAPI is mandatory if you want the algorithm to learn from the real conversion, not just the initial lead.

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