Efficiency Index

DragonAds proprietary metric that scores the structural health of a Meta Ads account from 0 to 100.

The Efficiency Index is DragonAds' core metric. It combines 5 dimensions (spend distribution, creative freshness, funnel balance, signal quality and learning) into a single 0 to 100 score with benchmarks by industry, objective and budget tier.

Below 60 there is structural debt to fix before scaling. Above 80 the account is ready to raise budget with lower risk of degradation.

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